About the Stormwater/Urban Runoff Public Education Campaign:
The County of Los Angeles Department of Public Works is engaged in a program to reduce the amount of pollution entering our storm drain system, rivers and ocean. On December 13, 2001, the County received a National Pollutant Discharge Elimination System (NPDES) Permit from the California Regional Water Control Board, Los Angeles Region (CRWQCB) which regulates what can be discharged into our waters and makes the County responsible for ensuring and enforcing compliance. The Permit requires the County to control and reduce pollutants entering the storm drain system from residents and businesses.
In an effort to meet NPDES Permit requirements, the County has launched the Stormwater Public Education Program to educate the public about what they can do to prevent pollution and keep local waterways clean. The program uses a variety of different outreach efforts to help remind people what happens when they don't think about the effect they have on the environment. Current program outreach activities include paid advertising, community pilot programs, media relations and corporate partnerships. In addition, the program provides technical assistance to the County's incorporated cities to help promote cohesive pollution prevention efforts throughout the region.