The 14th Annual EMA Award ceremony, held November 17, 2004, at the Wilshire Ebell Theatre in Los Angeles, honored film and television productions that increased public awareness of environmental problems and inspired personal action on these issues. This year, a special Community Service Award was given to KNBC (Channel 4), Weatherman Fritz Coleman, and the "4 Our Planet" campaign.
4 Our Planet, sponsored by Project Pollution Prevention, is a unique media-based awareness program aimed at encouraging County residents to be good environmental stewards. The program, launched in April 2003, featured monthly educational news segments and public service announcements focused on important topics such as stormwater pollution, Household Hazardous Waste and used motor oil recycling.
Fritz Coleman, who served as 4 Our Planet spokesperson, accepted the award along with Paula Madison, KNBC General Manager. Coleman was instrumental in the development of the program and regularly provides viewers tips for living a greener life as part of his weather segments during the Channel 4 News at 5 p.m., which reaches more than 15 million viewers. The station also hosts a 4 Our Planet section on its Web site that includes environmental resources for teachers, pollution prevention information for County residents, and promotes the Department of Public Works Environmental Defenders school-based program.
About the County of Los Angeles Department of Public Works Stormwater Campaign
Mandated by the National Pollutant Discharge Elimination System Permit (NPDES) requirements, the County of Los Angeles Department of Public Works has launched the Stormwater/Urban Runoff Public Education Program to educate the public about what they can do to prevent pollution and keep local waterways clean. The program uses a variety of different outreach efforts to help remind the public what happens when they dont think about the effect they have on the environment. Current program outreach activities include paid advertising, community pilot programs, media relations and corporate partnerships. In addition, the program provides technical assistance to the incorporated cities and unincorporated communities within the County of LA to help promote cohesive pollution prevention efforts throughout the County. For more information about the program, please contact Kerjon Lee, at (626) 458-3543 or kelee@ladpw.org.
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